New Feature: Search Engine Compatibilty
July 6, 2009
ingage Publication 4.6.1, featuring search engine compatibility, is now available.
The latest release of our Premium page turning publication software allows search engines such as Google, Yahoo or Bing to search our clients’ publications. Within their respective search results, search engines can display deep, direct links to pages within an ingage client’s document.
When an ingage Publication client’s document shows up in the search results of some search engine’s keyword search, it’s likely that the matching keywords were found not on the first page of the document, but on some page within the document. ingage Publication allows search engines to display “deep links” or links directly to the relevant pages of a publication. When a search result is returned for an article on page 8 of a magazine, the link displayed by the search engine leads the user directly to page 8 of the ingage Publication. From there the user may flip pages, browse or share the publication just as he or she would if starting from the front cover.
Search engine optimization
When it comes to search engine optimization, sometimes it’s the little details that count. At ingage when we convert a client’s PDF file to our Premium Publication format, we work hard to ensure potential publication readers have the best chance to find our client’s publication. That means paying attention to the seemingly small details like displaying the title of the client’s magazine, newsletter or product catalog in the browser window’s title bar so the search engines’ crawlers know how important those keywords are. If a search engine crawler reads a page that is an important article within the publication it sees the title of the article as the title of the page and should weight those keywords accordingly.
When a featured web link is added to an ingage Publication (by the client via link drawing in the PDF using Adobe Acrobat or by ingage at the client’s request) that link is made visible to search engine crawlers. Many search engines, most notably Google, use the number of links (from pages with related content) pointing to a website as a strong indicator of that site’s relevance. The more relevant a site is to a specific set of keywords, the higher it ranks in the search results. It is therefore highly desirable for any website owner to have as many related links pointing to his or her website as possible, primarily for the traffic from clicks on the link, but also for the search ranking benefits.
Many ingage Publication clients produce magazines or guide books containing advertisements for related goods and services. The search engine visible link is sure to be a nice value-add bonus for those advertisers choosing to advertise in our client’s publication.
For more information on ingage or ingage Publication visit http://www.ingagepublication.com or call us at 866.683.2100.